What we do

Growing threats to social justice and democracy
Movements working on democracy, gender justice, and climate justice are facing mounting challenges. Illiberal actors exploit these issues, intentionally fueling divisions within public discourse and paving the way for regressive policies. The use of authoritarian tactics, coordinated on a global scale, poses an imminent threat to the very foundations of social justice, civil society, and democracy.

This dynamic strategic landscape has become further complicated by the alarming impact of disinformation, amplified by social media algorithms. The spread of false narratives and manipulated information exacerbates polarization, further undermining efforts for social justice and democracy.

NGOs, activists, and groups face limitations on their freedoms and the right to voice their dissent as repressive forces aim to consolidate power and increase dysfunction in communities and societies.

Siloed approaches weakening narrative change
While there is a growing commitment to narrative power for social justice and democracy, practical knowledge and data-driven approaches are often lacking. Collaborations and alliances are forming, but there is a need to bridge the gap between research and effective campaigning now. Siloed approaches to narrative change hinder the ability to address underlying threats and tactics, resulting in less effective responses and a lack of clear overarching pathways for promoting social justice. There needs to be an increased understanding of data-driven communication strategies applied collectively.