Focus group insights – Attitudes of German base civil society audience on Ukraine’s war
Discover key findings from our recent focus groups on understanding the attitudes of the base civil society audience in Germany regarding the ongoing war in Ukraine. Additionally, we also tested the effectiveness of different frames, messages, and visuals.
As the Comms Hub, we strive to shape public discourse and empower pro-democracy and social justice movements through data-driven communication strategies. We conducted these focus groups in Germany in April 2023 in collaboration with our Ukrainian Member Hub, Common Sense Communications. We learned that Germans want to make a difference and support Ukraine. They believe Germany can do more, faster.