The full-scale Russian invasion of Ukraine has profoundly impacted our understanding of the importance of civil society’s work and strategic communications. While communication can start conflicts, it can also force the world to take responsibility for stopping and preventing them. The Russian invasion demands a united effort by civil society to help the victims of aggression and counter Russian disinformation and propaganda in Ukraine and worldwide.

One of the most significant challenges facing Ukraine and the international community today is disinformation. The spread of false information and propaganda has contributed to the conflict in Ukraine and threatens to destabilize other regions as well. We must work together to promote a proactive approach to addressing this threat and complement fact-checking and debunking with strategic communications. Additionally, continued active support of the European public for Ukraine and Ukrainian refugees will be vital to sustaining Ukraine in this conflict.

Comms Hub and our Ukrainian Member Hub are working on these crucial areas helping civil society to develop communications based on rigorous public opinion research, including audience segmentation and analysis, narrative research and social insight to convey to movable audiences the importance of sustained support for public organizations and activists in Ukraine. Through our work, we strive to build broad support for civil society in Ukraine and strengthen their evidence-based communication skills to counter disinformation, create intersectional coalitions, and scale their impact.

On this anniversary, let us stand together in solidarity with the people of Ukraine and renew our commitment to building a more just and equitable world for all.

About Ukrainian Member Hub
Ukrainian Member Hub is a young and progressive team of professionals striving to improve communication between the civil society sector and the general public. They are building broad support for the public organizations and NGOs of Ukraine by growing their strategic communication skills and nurturing intersectional coalitions to reinforce hope-based communications.